About
Strenova started with a problem I wanted to solve.
I’m Zlatko, a software developer who spent years sitting behind a desk, lost 30 kg, ran two half marathons, and eventually found my way to strength training.
When I started taking it seriously, I wanted a simple way to see what I had done, understand whether I was progressing, and make better decisions about what to do next.
I tried different fitness apps, but none felt quite right for the way I wanted to train.
So we built Strenova.
Why Strenova exists
Strength training creates a lot to keep track of.
Sets. Reps. Weight. Volume. Personal records. Recovery. Training history.
But recording all of that only matters if it helps you understand what is actually happening in your training.
That is what we want Strenova to do.
Turn what you log into something you can actually use.
See where you are improving.
Understand how your training is changing over time.
Know how recovered different muscle groups are.
And have more context when deciding what comes next.
The goal is not to remove the thinking from training.
It is to make the important things easier to see.
The workout should still come first
Strenova started as a faster, clearer way to log workouts.
That still matters.
When you are between sets, the app should not become another task.
You should be able to record what you did, check what matters, and get back to training.
As Strenova has grown, we have added more ways to understand your training — from progress and recovery to workout planning and deeper analysis.
But the principle stays the same:
Technology should support your training, not get in the way of it.
Built for progress — at any level
You might be starting strength training for the first time.
You might train at home with a few dumbbells.
Or you might already have years of experience.
Strenova is not built around how advanced you are.
It is built for people who want clearer feedback on their training, want to see whether they are moving forward, and want to keep progressing over time.
That is the common thread.
The people behind it
Zlatko & Olgica
Co-founders of Strenova
Zlatko leads the engineering and product development.
Olgica contributes to product experience, exercise content, brand, and communication.
We are a husband-and-wife team building Strenova alongside work, family life, and our own training.
That keeps us close to what we are building.
We use it ourselves.
We listen to the people using it.
And we try to be deliberate about what we add.
A feature should not exist just because other fitness apps have it.
It should make Strenova more useful.
What guides us
What we believe
Training should have direction.
Progress should be easier to understand.
Recovery is part of training.
Data should help you make better decisions.
Technology should make training easier to manage without trying to replace the effort that creates results.
That is what we are building Strenova around.
We are still improving it.
We are still training ourselves.
And we are still building the product we want to use.
Beat last time. Every time.
— Zlatko & Olgica Ristevski
Co-founders, Strenova